Welcome to leiər (pronounced: lay-er)
Scent with intention. Ritual redefined.
Fragrance isn’t just a finishing touch. It’s a tool for self-expression. Something that evolves with your skin, your mood, and your moment.
leiər is built on the belief that scent should reflect who you are and support who you’re becoming. Each product is layered in meaning, memory, and identity. Designed with intention and made to be worn your way.
Founded by Bria Bryant, a Spelman graduate, Licensed Master Cosmetologist, perfumer in training, and award-winning CMO, leiər is a modern fragrance house created for personal transformation. Our multi-format scent system is cruelty-free, phthalate-free, and ethically sourced. It’s made for those who live with purpose and move through the world on their own terms.
Your ritual is yours to create. Mix. Match. Wear solo. There’s no wrong way to leiər.
why origin?
My fragrance "origin story" began at age four. I was fascinated by what I thought was my mom's most iconic perfume and started mixing it with water and baby powder to create something of my own.
Years later, that memory became the spark behind leiər. I returned to the first scent that ever moved me, deconstructed it, and reimagined it through a modern, deeply personal lens to create my debut collection.
The result is four distinct fragrances: RISE, RESIST, REBEL, and REIGN. Each name is both a noun and a verb, intentionally chosen to honor the duality within us all. To be or to act. To reflect who you are or who you're becoming.
These aren't just scents. They're a rallying cry for those who feel the urgency of now, who know that staying silent is no longer an option. To rise with clarity, resist with courage, rebel with purpose, and reign with conviction.
Because the future doesn't belong to the loudest voice, it belongs to those brave enough to wear their truth and demand more.
xo Bria
founder
OUR IMPACT
At leiər, we believe fragrance can be more than a personal ritual. It can be a force for good. Every purchase carries meaning beyond the bottle, because 10% of all sales go directly to The Dweller Foundation, an organization addressing some of the most urgent challenges facing humanity today, including climate change and humanitarian aid.
By choosing leiər, you’re not only embracing scent as a tool for self-expression, you’re also supporting efforts that provide relief, resilience, and hope for communities in need. Together, we can reimagine beauty as something that protects, uplifts, and gives back.
Scent with Intention. Ritual Redefined.