LEIƏR ALBA SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.
1. Sponsor
The LEIƏR ALBA Sweepstakes (the “Sweepstakes”) is sponsored by Leier Inc., doing business as LEIƏR (the “Sponsor”). The Instagram account @briabryant is the account of Sponsor's founder, Bria Bryant, and is used in connection with the Sweepstakes on Sponsor's behalf.
Leier Inc.
33 Park Place, #118
New York, NY 10007
United States
2. Sweepstakes Period
The Sweepstakes begins on November 11, 2026, at 11:11 a.m. Eastern Time (“ET”) and ends on November 30, 2026, at 11:59 p.m. ET (the “Sweepstakes Period”).
All entries must be received during the Sweepstakes Period. Sponsor's records will serve as the official timekeeping method.
3. Eligibility
The Sweepstakes is open to legal residents of the forty-eight (48) contiguous United States and the District of Columbia who are twenty-one (21) years of age or older at the time of entry.
Residents of Alaska, Hawaii, Puerto Rico, other U.S. territories and possessions, and countries outside the United States are not eligible.
Employees, officers, directors, and representatives of Sponsor, its affiliates, its advertising and promotional agencies, and its designated travel provider, and the immediate family members (spouse or domestic partner, parents, children, siblings, and each of their respective spouses) and household members (whether or not related) of each, are not eligible.
The winner and designated travel companion must each be at least twenty-one (21) years of age at the time of travel and meet all applicable international travel requirements. The guest must also satisfy the eligibility requirements of this Section 3 (other than state of residence) and must sign a liability and publicity release before travel. If the guest is ineligible or does not timely sign the release, the winner may designate a replacement guest, subject to Sponsor's approval and availability.
4. How to Enter
During the Sweepstakes Period, eligible individuals may enter through either of the following methods:
Method 1: Instagram Entry
- Follow (or already follow) both @briabryant and @leierfragrances on Instagram.
- Locate the official ALBA Sweepstakes collaboration post published by @briabryant and @leierfragrances.
- Comment on the post, mentioning two (2) friends using their Instagram handles.
The comment described in Step 3 must be posted during the Sweepstakes Period. Entrants who already follow both accounts before the Sweepstakes Period begins satisfy Step 1 and do not need to re-follow. Entrants must maintain their follows through winner verification.
Participants must mention actual Instagram accounts and must not engage in inaccurate tagging, automated activity, or other conduct prohibited by Instagram's applicable policies. Tagged accounts do not need to be eligible, and tagging an account does not enter that account in the Sweepstakes. Entrants should tag only individuals they know.
Method 2: Website Entry
Visit leierfragrances.com, navigate to the official ALBA Sweepstakes entry page, and complete the entry form with all required information, including full name, email address, date of birth, and state of residence.
No Instagram account, follow, comment, or other social media interaction is required for website entry.
Entry Limit: One (1) entry per person, regardless of entry method. Entering through both methods does not increase the chances of winning. Multiple comments, accounts, or form submissions will not result in additional entries. Any attempt by an individual to obtain more than one entry by using multiple names, identities, email addresses, or Instagram accounts will result in disqualification.
All eligible entries will be included in one random drawing with equal odds of winning.
Instagram entrants must maintain an account capable of receiving direct messages from Sponsor during the winner notification period. Potential winners may be required to provide contact and eligibility information through a secure process.
Sponsor will contact potential winners only from the verified @leierfragrances or @briabryant Instagram accounts or from an email address ending in [@leierfragrances.com]. Sponsor will never ask a potential winner to pay a fee or to provide banking information or account passwords. Any other message claiming to award a prize in connection with the Sweepstakes is not from Sponsor.
No purchase, payment, or paid subscription is required. Consent to promotional email or SMS marketing is not a condition of entry. Any marketing opt-in offered on the website entry form is optional and is not required to enter.
Sponsor may disqualify fraudulent, automated, incomplete, or otherwise ineligible entries. All entries become the property of Sponsor and will not be acknowledged or returned.
5. Prize and Approximate Retail Value
One (1) winner will receive a trip for two (2) people to Alba, Italy (the “Prize”), consisting of:
- Round-trip economy-class airfare for the winner and one (1) guest from a major commercial airport in the contiguous United States selected by Sponsor (generally the airport nearest the winner's residence) to an airport serving the Alba, Italy region, as selected by Sponsor.
- Three (3) consecutive nights of hotel accommodations for two (2) people sharing one standard room at a hotel in or near Alba, Italy, selected by Sponsor.
- Round-trip standard-class train transportation for the winner and guest between Milan or Turin and Alba, Italy, as determined by Sponsor based on the selected flight itinerary.
Approximate Retail Value (ARV): $4,999 USD. In no event will the total value of the Prize awarded exceed the ARV.
The ARV applies collectively to airfare, hotel accommodations, and the specified train transportation for both travelers. The ARV reflects Sponsor's good-faith estimate of the cost of the Prize. Actual value may vary based on departure city, travel dates, and fare and rate fluctuations. Sponsor may select the departure airport, travel dates, flights, and hotel as necessary to keep the total cost of the Prize at or below the ARV. If the actual cost of the Prize is less than the ARV, the difference will not be awarded.
The Prize will be arranged, booked, and paid for directly by Sponsor or its designated travel provider. The winner will not receive cash, a travel allowance, or reimbursement for independently booked travel.
The Prize includes only the airfare, hotel accommodations, and train transportation expressly described above. All other expenses, including transportation between airports and railway stations, local ground transportation, meals, beverages, excursions, baggage fees, travel insurance, passport, visa, and travel authorization expenses (including any ETIAS or similar fees), gratuities, hotel incidentals, personal expenses, and applicable taxes, are the responsibility of the winner and guest.
The Prize is nontransferable, may not be sold or assigned, and cannot be redeemed for cash. Any unused portion of the ARV will not be awarded in cash or other compensation.
6. Travel Arrangements
All airfare, hotel accommodations, and included train transportation will be selected, arranged, and booked directly by Sponsor or its designated travel provider.
Travel must be completed by December 31, 2027.
Travel dates will be mutually agreed upon by Sponsor and winner, subject to availability and blackout dates, and the ARV. If Sponsor and the winner do not agree on travel dates within thirty (30) days after the winner is verified, Sponsor may designate the travel dates.
Travel during peak periods, including Alba's annual truffle season, may be accommodated at Sponsor's sole discretion, with sufficient advance notice, and only if available within the ARV. No specific travel dates or seasonal availability are guaranteed.
The winner and guest must travel together on the same itinerary.
Once booked, reservations may be nonrefundable and nonchangeable. Changes requested by the winner may be declined or may result in additional expenses payable by the winner.
If the winner declines available qualifying travel arrangements or cannot travel within the designated period, the Prize will be forfeited and Sponsor may award the Prize to an alternate winner in accordance with Section 9.
Sponsor will make reasonable efforts to provide the advertised airfare, hotel accommodations, and train transportation within the ARV. If any Prize component becomes unavailable for reasons beyond Sponsor's reasonable control, Sponsor may substitute a component of comparable value, provided that the total value of the Prize will not exceed the ARV.
7. International Travel Requirements
The winner and guest are responsible for possessing valid passports and meeting all applicable entry, immigration, health, and travel requirements for Italy and any transit countries.
Sponsor is not responsible for denied boarding, denied entry, passport issues, visa restrictions, or other circumstances attributable to the winner or guest that prevent travel.
8. Winner Selection
One (1) potential winner will be selected in a random drawing conducted on or about December 3, 2026, from all eligible entries received during the Sweepstakes Period.
The drawing will be conducted by Sponsor or its designated representative.
The odds of winning depend on the total number of eligible entries received.
9. Winner Notification and Verification
The potential winner will be notified within two (2) business days of the drawing, by email or Instagram direct message, depending on the entry method.
The potential winner must respond within five (5) business days of notification and must return all required documents within seven (7) business days after receiving them.
Sponsor may require completion of a signed affidavit of eligibility and a signed liability and publicity release (except where prohibited by law), IRS Form W-9, and other documentation reasonably necessary to verify eligibility and fulfill the Prize.
If the potential winner fails to respond, is ineligible, declines the Prize, or fails to complete required documentation, the potential winner will be disqualified and Sponsor may select an alternate potential winner from the remaining eligible entries through another random drawing. Sponsor may select up to three (3) alternate potential winners, time permitting.
The winner will be considered official only after eligibility and compliance with these Official Rules have been verified.
Sponsor anticipates announcing the winner on or about December 10, 2026, subject to verification.
10. Taxes
All applicable federal, state, and local taxes associated with the Prize are the sole responsibility of the winner.
Sponsor will issue IRS Form 1099-MISC to the winner reflecting the actual value of the Prize awarded, as required by law.
11. Publicity
Except where prohibited by law, the winner's acceptance of the Prize and execution of the written publicity release constitutes permission for Sponsor and its designees to use the names, city and state of residence, photographs, likenesses, voices, and biographical information of the winner and guest for advertising, publicity, and promotional purposes relating to the Sweepstakes and Sponsor, in any media now known or hereafter devised, throughout the world, in perpetuity, without additional compensation, notification, review, or approval.
Any additional promotional appearances, interviews, or content creation involving the winner will be subject to separate agreement where required.
12. General Conditions
By participating, entrants agree to comply with these Official Rules and applicable laws. Sponsor's decisions are final and binding in all matters relating to the Sweepstakes, and entrants waive any right to claim ambiguity in the Sweepstakes or these Official Rules.
Sponsor reserves the right to disqualify any individual who tampers with the entry process, submits fraudulent information, violates these Official Rules, or interferes with the legitimate administration of the Sweepstakes.
In the event of a dispute regarding the identity of an entrant, a website entry will be deemed submitted by the authorized account holder of the email address submitted, and an Instagram entry will be deemed submitted by the registered holder of the Instagram account used. “Authorized account holder” means the natural person assigned to the email address by the internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with that address.
CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR SOCIAL MEDIA ACCOUNT ASSOCIATED WITH THE SWEEPSTAKES OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY VIOLATE CRIMINAL AND CIVIL LAWS AND WILL RESULT IN DISQUALIFICATION. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES, INCLUDING ATTORNEYS' FEES, TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION.
Sponsor may modify, suspend, or terminate the Sweepstakes if fraud, technical failures, unauthorized intervention, or circumstances beyond its reasonable control compromise its administration, subject to applicable law. Notice of any modification, suspension, or termination will be posted on the official ALBA Sweepstakes entry page at leierfragrances.com and on the @leierfragrances Instagram account.
If the Sweepstakes is terminated early, Sponsor may select a winner from eligible entries received before termination, where lawful and practicable.
In the event of any conflict between these Official Rules and any Sweepstakes-related advertising or promotional materials, including Instagram posts, these Official Rules will control.
13. Release and Limitation of Liability
To the fullest extent permitted by applicable law, entrants agree to release and hold harmless Sponsor, its affiliates, promotional partners, and designated travel provider, Bria Bryant, Instagram, Meta Platforms, Inc., and each of their respective officers, directors, employees, agents, and representatives (collectively, the “Released Parties”) from any and all claims, damages, and liabilities arising out of participation in the Sweepstakes or acceptance, use, or misuse of the Prize.
The Released Parties are not responsible for lost, late, incomplete, misdirected, or corrupted entries; technical failures; internet interruptions; printing, typographical, administrative, or technological errors in any Sweepstakes materials; damage to any entrant's or other person's computer, device, or software resulting from participation in the Sweepstakes; or other errors beyond Sponsor's reasonable control.
The Released Parties are not responsible for acts or omissions of airlines, hotels, transportation providers, or other independent third parties.
To the fullest extent permitted by applicable law, in no event will the Released Parties be liable for any punitive, incidental, consequential, or special damages, or attorneys' fees, arising out of or relating to the Sweepstakes or the Prize.
THE PRIZE IS PROVIDED “AS IS.” TO THE FULLEST EXTENT PERMITTED BY LAW, THE RELEASED PARTIES MAKE NO WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, WITH RESPECT TO THE PRIZE OR ANY PRIZE COMPONENT, INCLUDING ANY WARRANTY OF MERCHANTABILITY, QUALITY, OR FITNESS FOR A PARTICULAR PURPOSE.
Nothing in these Official Rules excludes or limits liability where prohibited by applicable law.
14. Privacy
Personal information collected in connection with the Sweepstakes will be used to administer the promotion, verify eligibility, contact the potential winner, and arrange Prize fulfillment.
Comments submitted through Instagram are publicly visible on the Instagram platform and are subject to Instagram's terms of use and privacy policy.
Information will be handled in accordance with LEIƏR's Privacy Policy, available at leierfragrances.com.
Participation does not automatically constitute consent to receive promotional marketing communications. Any required marketing consent will be obtained separately.
15. Instagram Disclaimer
This Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.
By entering, participants release Instagram from liability arising out of or relating to the Sweepstakes, to the extent permitted by applicable law.
Participants acknowledge that information submitted in connection with the Sweepstakes is being provided to Leier Inc., not Instagram.
Sponsor is solely responsible for the administration of the Sweepstakes, winner selection, and Prize fulfillment.
16. Governing Law and Venue
Except where otherwise required by applicable law, the Sweepstakes and these Official Rules will be governed by the laws of the State of New York, without regard to conflict-of-law principles.
Any dispute arising out of or relating to the Sweepstakes or these Official Rules will be resolved exclusively in the state or federal courts located in New York County, New York, and entrants irrevocably consent to the personal jurisdiction of those courts and waive any objection based on forum non conveniens or lack of personal jurisdiction. To the extent permitted by law, any claim must be brought individually and not as a plaintiff or class member in any purported class or representative proceeding.
Nothing in these Official Rules limits rights or remedies that cannot lawfully be waived.
17. Winner Information
Following verification of the winner, requests for the winner's name may be submitted to Sponsor at sweeps@leierfragrances.com with the subject line “ALBA Sweepstakes Winner Request.” Requests may also be sent by mail to Sponsor at the address in Section 18, Attn: ALBA Sweepstakes Winner List.
Requests must be received within ninety (90) days following confirmation of the winner.
18. Sponsor Contact
Leier Inc. (LEIƏR)
33 Park Place, # 118
New York, NY 10007
United States
Website: leierfragrances.com
Email: sweeps@leierfragrances.com
© 2026 Leier Inc. All rights reserved.
